Creating a Furniture eShop That Converts Well from the Get-Go
The competition in the ecommerce niche is fierce. Even though the popularity of online shopping is skyrocketing and each year it gets stronger and stronger, reaching a customer base and converting properly is becoming increasingly difficult. This is especially true for those who are new to the game. The things a new eshop needs to cover from the very start are numerous and can be tricky to set up.
We are here to discuss what elements you need to include in your ecommerce presence to make it convert well. Keep in mind that all of these things are necessities and adding one or two will not get you the desired results.
A search box that’s always there
You have to understand that customers usually land on your shop’s landing page in a search of a specific item. This is why it is important that the search box is ever present, so they can find what they are looking for very fast.
The same thing goes for people who browsed the items in your offer, found what they were looking for, but they didn’t buy it immediately for whatever the reason. They may also give up on the purchase if they come back and have to go through pages and pages of items until they find what they’re interested in.
Categorization that makes sense
Another way to avoid time wasting aspect that ails most new ecommerce websites is a categorization system that makes no sense. First of all, you need to make sure that the navigation is clearly visible at all times. You also need to ensure that it’s well organized and above all else, that it makes sense to the customers.
A persistent shopping cart
Adding items to cart and having a persistent shopping cart are not the same thing. A lot of people will use the “add to cart” option as a wish list, which will mess with your sales pipeline. Make a distinction between the two for your customers and you’ll get a much better insight into what people want and what they actually intend to get.
Great product description and photos
These two things are the only real connection between the item and the customer. Unlike with brick and mortar shops, they can’t really pick an item up, examine, or even try it out. They need to rely on the description and the photos to help them make the right choice.
Be careful with high fidelity photos, because they can slow your website down to a crawl, which will cause a tremendously high abandonment rate. Also, some shops go as far as to use video descriptions for every item they put out, and in some case it pays off.
Support that can offer a helping hand
Customer support isn’t there to help people when things go wrong, it’s there to help people out in general. Sure, in a lot of cases the instant chat may be flooded by people who have nothing better to do than ask silly and unnecessary questions all day long, without the slightest intention of buying anything, but an experienced support staff knows how to deal with these things.
Support within an online shop is viewed as a safety net by the customers and they will see buying from a shop which has none as very risky business.
The online environment is filled to the brim with scammers, phishing scams and other malevolent people out to get people’s credit card information. This is why, if you want to get your conversion to a high level, you need to offer a 100% safe environment for shopping.
The most reliable way to do this is to find the best credit card processing companies and strike a deal with one that you find the most appealing. When you have professional credit card processing you will have little to worry about in terms of customers’ credit card data safety.
There you have it folks, get these things in order and you will surely see a significant improvement. This is all provided you already have traffic on your website, but are converting poorly. No amount of conversion optimization will save a website that has no traffic.